Sales Enablement began gaining traction back in the mid 2000's. There are some debates over the actual role and more importantly, the benefit of having what many believe to just be sales support. We actually define Sales Enablement more broadly.
We truly believe that having people dedicated to everything from rolling out and mapping the CRM system to match the companies sales process is useful. We also believe that having someone looking at the organization as a whole from Marketing through to Customer Success helps create a unified, coherent organization that reduces redundancies and waste. This provides a better, more profitable customer experience.
To speak with us about how Sales Enablement might benefit your organization, schedule a consultation below.